Targeted Digital Signage: Technologies, Approaches and Experiences

Sandkuhl, Kurt and Smirnov, Alexander and Shilov, Nikolay and Wißotzki, Matthias (2018) Targeted Digital Signage: Technologies, Approaches and Experiences. In: in Internet of Things, Smart Spaces, and Next Generation Networks and Systems, 18th International Conference, NEW2AN 2018, and 11th Conference, ruSMART 2018, St. Petersburg, Russia, August 27-29, 2018, Proceedings, 27-29 Aug, St. Petersburg, Russia.

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Information presentation to a wide audience on large screens (digital signage) is quite popular both in publicly accessible places (shopping malls, exhibitions) and in places accessible to limited groups of people (condominiums, company offices). It can be used for both advertisement and non-commercial information delivery. Though targeted information delivery to one person (e.g., advertisement banners on Web pages) is well developed so far, targeting of digital signage is not paid sufficient attention. The paper tackles this problem from three perspectives: new technologies of interactive digital signage at elevator doors are considered, an approach to provide for targeted digital signage is developed, and new business models taking advantage of the above technologies and the targeting approach are proposed.

Item Type: Conference or Workshop Item (Paper)
Depositing User: Nikola Ivanovic
Date Deposited: 05 Apr 2019 13:58
Last Modified: 05 Apr 2019 13:58

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